Solving Challenges Together
Posted onA January 2019 project that breaks down how the co-operative business model makes different contributions to the Sustainable Development Goals in different economic sectors.
Month: June 2019
Platform Co-Ops Are Tackling the Uphill Battle for Fairness
Posted onA few years ago, the Calgary-based photography platform, iStockPhoto.com, was sold to Getty Images for 50 million dollars. iStock was a stock photographer community that sold low cost stock images with modest payouts to photographers. After the sale, those payouts were cut to pennies on the dollar in order to get a return…
Content Marketing: Understanding the PESO model
Posted onThe PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Paid Media. Paid media, in this case, doesn’t refer to big, fancy commercials and highly creative print ads. On the contrary, paid media for a PR program is social media advertising, sponsored content, and email marketing. Think Facebook ads, LinkedIn video ads […]