Digital platforms and other online transactions are estimated to become 24% of global GDP by 2025. Inside of that digital transition, there is room for business models that are accountable to the people who rely on them for work or to buy services. Here is an article I wrote on the Future of Good outlining […]
A January 2019 project that breaks down how the co-operative business model makes different contributions to the Sustainable Development Goals in different economic sectors.
A few years ago, the Calgary-based photography platform, iStockPhoto.com, was sold to Getty Images for 50 million dollars. iStock was a stock photographer community that sold low cost stock images with modest payouts to photographers. After the sale, those payouts were cut to pennies on the dollar in order to get a return…
The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Paid Media. Paid media, in this case, doesn’t refer to big, fancy commercials and highly creative print ads. On the contrary, paid media for a PR program is social media advertising, sponsored content, and email marketing. Think Facebook ads, LinkedIn video ads […]