Uncategorized

Content Marketing: Understanding the PESO model

Posted on

The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Paid Media. Paid media, in this case, doesn’t refer to big, fancy commercials and highly creative print ads. On the contrary, paid media for a PR program is social media advertising, sponsored content, and email marketing. Think Facebook ads, LinkedIn video ads […]